Cheryl LaGuardia
Author
Series
New library volume no. 3
Publisher
Neal-Schuman Publishers
Pub. Date
[2000]
Language
English
Author
Publisher
ALA Neal-Schuman, an imprint of the American Library Association
Pub. Date
2018.
Language
English
Description
If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan. Kennedy and LaGuardia are here to help you do-it-yourself....